SUCCESS STORY - CASTLE HILL RICHMOND
SOLD FOR £90,000 OVER MARKETING PRICE AFTER 28 VIEWINGS AND 8 OFFERS
Dating back to the 1600s and built into the walls of one of the most ancient castles in England was this delightful home, I want to buy the sellers for the last 15 years. With views unlike any other end potential to extend, this was a very unique home.
The difficulty was putting a value on a home like this and that is where our marketing strategy one through. The home sellers were very reluctant to let this home go for any less than it was worth and it was a very loved home and a difficult sale for the homeowners.
The estimates for the value on this property was £400,000-£450,000, based on the size of the property but that didn’t take into account the huge attraction and the lifestyle that the potential buyer may enjoy.
We agreed on a marketing price at £450,000 and as this was at the upper level of the multiple valuations the homeowner felt it was a good starting point.
We designed a campaign consisting of multiple points of exposure, these included social media videos across multiple platforms, Google advertising, national website advertising and local and regional news print articles.
This campaign had a national reach and resulted in multiple buyers coming from all over the country including the eventual buyer who came from the south coast who offered 20% over marketing price to secure the home and meant a life changing amount of money for our client.
Seller Google review:
“The advertising via social media drip feeding the market followed by coordinate viewings hosted by Laura and Deven took all the pressure from us. The marketing strategy Laura executed opened the market to a wider audience and resulted in us accepting a final offer that far exceeded our initial asking price.
Love Property were exceptional throughout the entire process, modern in approach, professional in delivery. We would recommend anyone selling property in the area to invite Laura and her team to visit.”
